I don’t see donor centricity as the dominant paradigm in fundraising. For that to be true, the majority of organizations in our sector would need to be able to identify donors needs and follow through on their satisfaction, and they do not. The metrics we use to assess our practice are almost exclusively financial and we care little for our supporters and how we make them feel. True donor centricity would require organizations to look to the wellbeing and growth of their supporters. And as a sector, we’re not there yet.
Read MoreOne in five fundraisers feel undervalued and believe they are not considered professionals.
Our research found fundraisers being recognised as professionals leads to greater philanthropic orientation, which in turn leads to greater fundraising performance.
Read MoreIn the Spring of 2020, we were commissioned to conduct a survey on the topic of fundraising planning. The goal was to determine the extent to which nonprofits had adopted planning processes and how well supported these were across the organisation.
Read More