A New Beginning for Donor Loyalty and Retention – At Last

For almost thirty years I’ve been championing the importing from the commercial world of satisfaction, commitment, and trust as relationship measures that can help nonprofits manage loyalty. But it’s long past time to stop our reliance on our for-profit colleagues and begin to create new models and perspectives for ourselves.

At IFSP we are just beginning to see the results from our new two-year study of donor loyalty and retention focused on the factors that drive actual future behaviour.

Fundraising Strategy, Philanthropic Psychology, PlanningAdrian Sargeant16 February 2022Fundraising Performance

Philanthropic Psychology: the 101

What does love have to do with fundraising? What happens when you combine identity, wellbeing and love? What is philanthropic psychology? To find the answers to all your questions, read on.

Philanthropic Psychology, CommunicationEleanor Rosenbach11 February 2021philanthropy, Fundraising Performance, Relationships, Leadership, Love

Pot of Gold. No Rainbow or Leprechaun Required

Since 2012, we have been looking at the characteristics of Great Fundraising organizations - those who have supercharged their fundraising ability and doubled, tripled or quadrupled their fundraising income. What makes them achieve fundraising greatness? Read on to find out more.

Fundraising Strategy, Philanthropy, ResearchEleanor Rosenbach15 December 2020Fundraising Performance, Revenue raising, Leadership, Learning, Board leadership

20% of fundraisers don’t feel valued. Does this matter?

One in five fundraisers feel undervalued and believe they are not considered professionals.

Our research found fundraisers being recognised as professionals leads to greater philanthropic orientation, which in turn leads to greater fundraising performance.

Communication, Philanthropic Psychology, Fundraising Strategy, InnovationEmma Bryant12 November 2020Philanthropic Orientation, Fundraising Management, Fundraising Performance, Positivity, Revenue raising

Plans and philanthropic culture – the essential ingredients for increased fundraising revenue

In the Spring of 2020, we were commissioned to conduct a survey on the topic of fundraising planning. The goal was to determine the extent to which nonprofits had adopted planning processes and how well supported these were across the organisation.

Philanthropy, Research, PlanningEmma Bryant30 September 2020Fundraising Management, Fundraising Performance, Philanthropic Orientation

Views from the Institute

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Institute for Sustainable Philanthropy