“Negatives raise more money than positives”, right? Maybe. But is it even the right debate to be having? We believe not. The discussion should be around how we can fundraise in a way which is meaningful to the donor and delivers them the opportunity to enhance their wellbeing. In this blog, Prof. Jen Shang explains more, with an example from USA for UNHCR.
Read MoreThreats or danger posed by our environment are nothing new and have continuously challenged humans for centuries. Now we have new insight shedding light on how threats affect people’s intention to donate. What better time to understand the impact of threats on donation intention than right after a global pandemic? It turns out that this knowledge can seriously impact your fundraising!
Read MoreI don’t see donor centricity as the dominant paradigm in fundraising. For that to be true, the majority of organizations in our sector would need to be able to identify donors needs and follow through on their satisfaction, and they do not. The metrics we use to assess our practice are almost exclusively financial and we care little for our supporters and how we make them feel. True donor centricity would require organizations to look to the wellbeing and growth of their supporters. And as a sector, we’re not there yet.
Read MoreDo you really know who your supporters are? The more you understand about your donors’ identities, the more you can speak to them in ways that resonate. To kickstart 2021, we’re challenging everyone to really get to know who the people that support you are. Want to know how to go about it? Read on.
Read MoreIs Relationship Fundraising today the same as it was in the 1990s? What do we have to learn, and where should we go from here? Find out more about Relationship Fundraising 1.0, 2.0 and 3.0.
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