Empowering Fundraising in Europe: A Glimpse into the EFA Skillshare 2023

In the heart of historic Prague, the European Fundraising Association's (EFA) Skillshare 2023 unfolded, promising knowledge, innovation, and inspiration under the theme "ELEVATE & INNOVATE: EMPOWERING FUNDRAISING IN EUROPE." This event highlighted the vital role of Artificial Intelligence (AI) in the nonprofit sector and its future prospects. As a participant, I can affirm that it was an exceptional experience!

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Positives or Negatives? Neither?

“Negatives raise more money than positives”, right? Maybe. But is it even the right debate to be having? We believe not. The discussion should be around how we can fundraise in a way which is meaningful to the donor and delivers them the opportunity to enhance their wellbeing. In this blog, Prof. Jen Shang explains more, with an example from USA for UNHCR.

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Donation intention and threat – what’s the link and why does it matter?

Threats or danger posed by our environment are nothing new and have continuously challenged humans for centuries. Now we have new insight shedding light on how threats affect people’s intention to donate. What better time to understand the impact of threats on donation intention than right after a global pandemic? It turns out that this knowledge can seriously impact your fundraising!

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A New Beginning for Donor Loyalty and Retention – At Last

For almost thirty years I’ve been championing the importing from the commercial world of satisfaction, commitment, and trust as relationship measures that can help nonprofits manage loyalty. But it’s long past time to stop our reliance on our for-profit colleagues and begin to create new models and perspectives for ourselves.

At IFSP we are just beginning to see the results from our new two-year study of donor loyalty and retention focused on the factors that drive actual future behaviour.

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It is not about what you can leave behind, it is about what the future can mean to you, now.

When deciding how to communicate about legacies, fundraisers should be conscious that supporters thinking about bequest giving are thinking in terms of a much longer timescale than those who are thinking about making a gift in the present. In 2008 we found that the language of lifetime and legacy giving was different. We share these key findings here, together with our more recent thinking on how to add genuinely more value for the donor and enhance the wellbeing that can accrue from the legacy decision making process.

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Adrian Sargeant
To Match or Not To Match? The Phil Psych™ Way

Matched giving appeals seem to have become the norm in the USA, and there is evidence that they do work. But what match offer works best and would other approaches lead to better ROI? And are there better ways to care for our donors? This blog from Professors Adrian Sargeant and Jen Shang explores matched giving and examples using the new science of Philanthropic Psychology.

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Adrian Sargeant
And The Problem with High Net Worth Philanthropy Is…? A Post-Modern Perspective

The knives are out for philanthropists. Editorial coverage of their motives, gifts, and impact is increasingly negative, particularly in the UK, but in the USA and elsewhere too. Does it matter? Many worry that it does. Is Philanthropist the identity we should use to define others when they give and how are we fuelling differences in terms of superiority/inferiority by using terms like major donor. This blog by Prof. Adrian Sargeant explores a post-modernist look at philanthropy.

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In Memory of Simone Joyaux

It was with immense sadness that we learned of the passing of our dear friend and colleague Simone Joyaux, this past Sunday. We remember her warmth, humor and generosity (in every possible sense) with immense affection. She was very much loved and will be sorely missed.

Our thoughts are with Tom and her family.

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Donor Centricity: Where Did It Come From and Why Does It Matter?

I don’t see donor centricity as the dominant paradigm in fundraising. For that to be true, the majority of organizations in our sector would need to be able to identify donors needs and follow through on their satisfaction, and they do not. The metrics we use to assess our practice are almost exclusively financial and we care little for our supporters and how we make them feel. True donor centricity would require organizations to look to the wellbeing and growth of their supporters. And as a sector, we’re not there yet.

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Olive Cooke: Five years’ on – what have we learned, and how can the sector move forward?

It has been five and a half years since the tragic death of Olive Cooke. Most fundraisers will remember the media furore that erupted in the months immediately following her death, when it was revealed she had been receiving close on 3000 mailings from charities in the course of a typical year. A report, and new regulator followed, promising the sector would do better. Yet how far have we really come?

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Adrian Sargeant
Think you know your donors? There’s always more to learn

Do you really know who your supporters are? The more you understand about your donors’ identities, the more you can speak to them in ways that resonate. To kickstart 2021, we’re challenging everyone to really get to know who the people that support you are. Want to know how to go about it? Read on.

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20% of fundraisers don’t feel valued. Does this matter?

One in five fundraisers feel undervalued and believe they are not considered professionals.

Our research found fundraisers being recognised as professionals leads to greater philanthropic orientation, which in turn leads to greater fundraising performance.

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