The knives are out for philanthropists. Editorial coverage of their motives, gifts, and impact is increasingly negative, particularly in the UK, but in the USA and elsewhere too. Does it matter? Many worry that it does. Is Philanthropist the identity we should use to define others when they give and how are we fuelling differences in terms of superiority/inferiority by using terms like major donor. This blog by Prof. Adrian Sargeant explores a post-modernist look at philanthropy.
Read MoreI don’t see donor centricity as the dominant paradigm in fundraising. For that to be true, the majority of organizations in our sector would need to be able to identify donors needs and follow through on their satisfaction, and they do not. The metrics we use to assess our practice are almost exclusively financial and we care little for our supporters and how we make them feel. True donor centricity would require organizations to look to the wellbeing and growth of their supporters. And as a sector, we’re not there yet.
Read MoreDo you really know who your supporters are? The more you understand about your donors’ identities, the more you can speak to them in ways that resonate. To kickstart 2021, we’re challenging everyone to really get to know who the people that support you are. Want to know how to go about it? Read on.
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