Companionate love is the love that we experience for family, friends or those who are otherwise close to us. It has deep links to wellbeing, and donors also experience a sense of temperature with it, specifically a feeling of warmth. There are many uses for companionate love in fundraising and it is important, but how do we use Companionate Love in fundraising?
Read MoreWe can probably all agree that some additional love is due. After all, without their kindness and generosity we’d have no way to pursue our missions and drive societal change.
But what kind of love should we offer and between whom should it be fostered?
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