Philanthropic psychology starts with the heart. It starts from assuming your donors are caring and loving people. Stronger relationships and connections lead to better wellbeing for your donors – and their gifts flow from that. This ‘heart-first’ approach is a perspective shift.
Read MoreThreats or danger posed by our environment are nothing new and have continuously challenged humans for centuries. Now we have new insight shedding light on how threats affect people’s intention to donate. What better time to understand the impact of threats on donation intention than right after a global pandemic? It turns out that this knowledge can seriously impact your fundraising!
Read More