9 Tips for Thank-Yous That Make Donors Feel Valued
The Chronicle of Philanthropy - 6 March 2025
Psychologists have unlocked new ways to help you speak your supporters’ love languages and cultivate lasting ties.
Big Giving Changes Wealthy Donors’ Identities
The Chronicle of Philanthropy - 5 September 2024
An analysis shows that making a big gift can contribute to a donor’s psychological well-being.
Wealthy households are donating less after a surge of generosity in 2020
Marketplace Morning Report - 4 October 2023
When people start contributing not just money, but also time, networks and brain space, they get more attached to a cause, according to Jen Shang, a philanthropic psychologist with the Institute for Sustainable Philanthropy.
11 Ways to Improve Your Donor Thank-Yous and Inspire Loyalty
The Chronicle of Philanthropy - 2 October 2023
In times of belt-tightening, donor acknowledgement programs are often among the first things nonprofits cut, says Jen Shang, co-founder of the Institute for Sustainable Philanthropy, but it’s smarter to do the opposite.
The Donor Pyramid Maybe Bad For Giving. How To Do Better
The Chronicle of Philanthropy - 6 September 2023
Pyramids, says well-known philanthropy scholar Adrian Sargeant, “have had their day.”
How Nonprofits Are Building Loyal Fundraising Teams
ANA Magazine - 31 July 2023
Retention of fundraising talent is a big problem for many nonprofits, but the situation is far from hopeless.
The wealthy should give more to charity, say people who stopped donating, according to a new poll
The Independent - 5 July 2023
A new poll of Americans found that nearly half of those who stopped giving to charity over the past five years said they did so because they thought wealthier people could afford to give more — and should
How to Unlock More Gifts: New Research Says Enhancing Psychological Well-Being Is Key
The Chronicle of Philanthropy - 18 January 2023
New research explores motivations of High Net Worth Individuals when giving to charity.
To Retain Fundraisers, Respect Their Skills and Focus on Their Connection to Cause, Report Says
The Chronicle of Philanthropy - 8 December 2022
Prof Adrian Sargeant discusses the latest research on fundraiser motivation and what nonprofits can do to retain talent.
Agent Provocateur: Charities must personalise how they engage with donors
Fundraising Magazine - 4 November 2020
Prof Adrian Sargeant discusses the need for radical change in relationship fundraising to meet the real needs of supporters.
The psychology of giving
Marketplace - 26 December 2019
Prof Jen Shang talks on the psychology of giving and the importance of Thank You’s.
BBC World Service
Prof Jen Shang talks on the psychology of donating after the Notre-Dame Cathedral fire.
Great Fundraising & Brands
Great Fundraising and Brands is covered by a variety of sector press following the finding that investment in fundraising is far more impactful than investment in a charity’s brand.
Insight in Fundraising Awards 2019
We have been shortlisted for our project with Tearfund in the category of ‘Most Powerful Insight Using Research’. Find out more.
Past press coverage
