Prof. Jen shang & our expert tutor team
Certificate in Fundraising Copywriting
New Online Boot Camp — How to write fundraising copy that makes more money
Based on the latest research from the Institute for Sustainable Philanthropy (Drs. Jen Shang and Adrian Sargeant) — with personal critiques of your donor communications by our team of international copywriter and donor retention communications experts.
How to write fundraising copy that makes more money … and (therefore) forces your organization to suddenly realize, “OMG, we’re not paying her nearly enough! Some other charity is bound to steal her.” Or him. Or them. Or you.
In this exclusive ONLINE boot camp, LIMITED to just 20 students:
You’ll learn how to put the stunning discoveries of Philanthropic Psychology (Phil Psych; the specialty of Drs. Shang and Sargeant) to work across the full range of your donor communications, online and in print.
This focused boot camp keeps the theory to a minimum — and practical application to the max. You'll see how Phil Psych works in emails, websites, direct mail appeals, campaigns, thank you's (and more) to massively improve immediate giving and your donor's lifetime value (a key performance metric).
During this limited-enrolment 4-week boot camp, you will analyze a rich library of successful Phil Psych examples you can “model” on (i.e., steal from).
This is a 4-module, 4-week boot camp, delivered entirely online. You’ll devote 5 hours each week/each module — at your convenience — to reading, listening, and completing assignments.
You’ll share your assignments with other students, receiving expert instructor commentary throughout the 4 weeks, in a completely safe environment, at a comfortable pace.
View the Terms and Conditions (pdf).
your ROI:
Your charity’s return on this educational investment is likely to multiply many times … likely within a year. Commonly, charities that embrace this training double their donations within 12-18 months. (1,000%? We can’t promise that kind of ROI … but it did happen for one major children’s hospital.)
The perfect follow-up
If you already have a certificate from The Fundraising Standard, an 8-week online certificate program for newbie fundraisers just starting their careers.
If you hold a CFRE - this class is worth 20 continuing education points!*
This course will be available four times a year.
Cost:
£1664 plus VAT
Register now:
*Full participation in the Certificate in Fundraising Copywriting is applicable for 20 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.
*If you’re not a registered nonprofit or charity and would like to book a place, please email Emma directly: emma@philanthropy-institute.org.uk
“I LOVE this course. This old veterinarian dog is learning wonderful new tricks. Thank you!!!”
“Okay. Guys. I am just absolutely blown away.
You’re giving us so much of your time and talents. It’s got to be taxing. But I can see how we’re all learning in leaps and bounds, and I’m so grateful for that.”
“I’m really enjoying the course, it’s pushing me out of my comfort zone, stretching my mind and broadening my knowledge. Thank you for enabling this and sharing your findings with the philanthropic world. It’s a huge gift.”